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Content Marketing 101: Everything You Need to Know

Published Sat, 02 Nov 2024 17:24:30 GMT

Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.While the digital landscape has significantly changed since the ’90s, one thing that remains the same is the importance of content.In fact, great content is more critical than ever today — especially in a digital marketing strategy.What is Content Marketing?“Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” -Robert Rose, CEO and Chief Strategy Officer, The Content Advisory.While there are many ways to explain content marketing, at its core, it’s about sharing your brand or company’s story in a way that feels more authentic and useful to the consumer.The Content Marketing Institute (CMI) defines it as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent...

“The Marvels”: Brisk team-up affair refuses to take up much of your time | Movie review

Published Sat, 02 Nov 2024 17:24:30 GMT

Maybe it’s coming in with lowered expectations for the movie after reading the recent Variety piece shedding light on creative issues within the Hollywood powerhouse that is Disney-owned Marvel Studios.Perhaps it’s that it’s the rare big-budget action affair — superhero-centric or otherwise — that doesn’t overstay its welcome, clocking in at well under two hours.Or, you know, it could just be that “The Marvels” is pretty fun.Directed and co-written by Nia DaCosta, the 33rd big-screen affair in the Marvel Cinematic Universe is a pedal-to-the-medal and often humorous adventure that serves as a sequel to both the 2019 movie “Captain Marvel” and the 2020 MCU Disney+ series “Ms. Marvel.”It brings together the namesake heroines from those projects, Brie Larson’s Carol Danvers and Iman Vellani’s Kamala Khan, respectively, along with Teyonah Parris’ Monica Rambeau, who form a powerful, if also initially awkward, trio. (While Monica is introduced as a child in “Captain Marvel,” s...

Broncos’ offensive line, healthy and growing together, wants Denver to keep pounding the rock in season’s second half

Published Sat, 02 Nov 2024 17:24:30 GMT

For an offensive lineman, there’s virtually nothing better than running the ball over and over. And over.And over.The high that comes with that wears off slowly. It can even carry through a bye week.So, too, can the confidence that comes with playing together up front game after game. The Broncos in 2022 used 10 different offensive line combinations but so far this year have needed no such patchwork.The quintet of left tackle Garett Bolles, left guard Ben Powers, center Lloyd Cushenberry, right guard Quinn Meinerz and right tackle Mike McGlinchey have not only started all eight games together, but they’ve played 483 of 485 offensive snaps. McGllinchey got rolled up on early in the fourth quarter of Denver’s 70-20 loss to Miami in Week 3 and missed two snaps, but was back in the game for the rest of the outing.“It’s a tremendous help to have all of us and have as many snaps as we’ve had together,” Meinerz told reporters Tuesday. “There’s nothing that can replace those gameday reps to...

Colorado funeral home owner, wife linked to handling of 190 bodies arrested in Oklahoma

Published Sat, 02 Nov 2024 17:24:30 GMT

The owners of the Penrose funeral home where authorities found the decaying remains of 190 people, 80 of whom are still unidentified, are now in custody, officials in El Paso and Fremont counties announced Wednesday in a news conference.Jon and Carie Hallford were arrested Wednesday in Wagoner, Oklahoma, on charges of abuse of a corpse, forgery, theft and money laundering, the attorney’s office said in a news release. The probable cause affidavit for the arrests is sealed, 4th Judicial District Attorney Michael J. Allen said in the news conference.Their bonds are set at $2 million.“I am relieved that criminal charges have been brought against the funeral home owner and a criminal investigation is proceeding,” Gov. Jared Polis said in a statement after the arrests. “I know this will not bring peace to the families impacted by this heart-wrenching incident but we hope the individuals responsible are held fully accountable in a court of law.”Jon Hallford owns Return t...

LAPD seek help identifying alleged homicide suspect

Published Sat, 02 Nov 2024 17:24:30 GMT

Authorities with the Los Angeles Police Department are asking for the public’s help in identifying a man who allegedly physically assaulted and murdered a 59-year-old male. LAPD patrol officers responded to a battery report at the intersection of Wilshire Boulevard and Kingsley Drive in Koreatown on Oct. 30. An initial investigation revealed that the suspect physically assaulted the victim until witnesses intervened. Human remains found in bag in Encino The suspect fled the scene northbound on Kingsley Drive on foot, a news release said.The suspect has been described as a Black or Hispanic male who is 6 feet and 1 inch tall, around 30 to 40 years old, and has tattoos on his chest, left shoulder and near his right eye.The suspect has been described as a Black or Hispanic male who is 6 feet and 1 inch tall, around 30 to 40 years old, and has tattoos on his chest, left shoulder and near his right eye. (LAPD)The victim’s identity is being withheld pending next-of-kin notification. Th...

Man Dies in Head-On Collision on Marysville Road [Yuba County, CA]

Published Sat, 02 Nov 2024 17:24:30 GMT

26-Year-Old Man Pronounced Dead after Two-Vehicle Crash near Everglade TrailYUBA COUNTY, CA (November 8, 2023) – One man died early Monday was killed in a head-on crash on Marysville Road around 3:43 a.m.The incident occurred near the Everglade Trail in Yuba County. Officers say the driver of a Toyota collided head-on with a Chrysler sedan that was traveling in the opposite direction. Due to the extent of injuries sustained, medical personnel pronounced the driver of the Toyota deceased. Police later said the deceased victim was a 26-year-old man.Paramedics also transported the 19-year-old Chrysler driver to a local hospital in critical condition. At this time, an active investigation to determine further information is still currently underway.In this sorrowful time, the Sweet James team would like to extend their heartfelt condolences to the family of the deceased victim.It is important to have strong legal representation on your side when losing a loved one in a car crash. ...

Julian Lewis, 2026 USC Commit, Signs NIL Deal with Jaxxon Jewelry 

Published Sat, 02 Nov 2024 17:24:30 GMT

Following a recent appearance on the cover of Sports Illustrated, it’s safe to say 2026 USC commit Julian Lewis is having a shining moment. Adding to the shine of Lewis’ recent glow up, the high school sophomore quarterback recently announced his first NIL deal with Jaxxon, a leading manufacturer of men’s jewelry. View this post on Instagram A post shared by JULIAN “Ju Ju” LEWIS (@julianlewis10)Bear Degidio, owner and CMO of Jaxxon, spoke to LA Weekly regarding the news of Jaxxon signing its first NIL athlete.  “Julian Lewis is one of our first NIL deals, as Jaxxon looks to expand the brand and looks to expand the roster of talent, which includes many professional athletes — Cody Bellinger, Joc Peterson, Elly Dela Cruz, Ryan Sheckler, Paul Rodriguez.” Degidio said.“The key for us is working with athletes and celebrities that not only speak the same value of Jaxxon, have style, have fashion and have persona, but embody the same values of the brand, which is this class...

Los Gatos, San Jose: Willow Street restaurants mark 30th year with a new chef, a day of deals

Published Sat, 02 Nov 2024 17:24:30 GMT

Hisham Abdelfattah has joined the Willow Street Wood-Fired Pizza restaurants as executive chef and partner. (Photo courtesy of Willow Street) The Los Gatos and San Jose locations of Willow Street Pizza are celebrating the locally owned restaurants’ 30th anniversary with a new executive chef and a big day of deals for customers.“If you look at restaurants in the South Bay that have been around over 30 years, it’s a short list, and we couldn’t be more excited to celebrate this milestone anniversary with the people of Willow Glen and Los Gatos,” partner Ed Rathmann said in announcing the news.On Wednesday, Nov. 15, the full menu at both locations will be 30% off. The Los Gatos restaurant serves from 11:30 a.m. to 8:30 p.m. that day, and the San Jose one from 4 to 8:30 p.m.Willow Street was founded in Willow Glen in 1991 by Rathmann and partners Glen Thompson and Miguel Romero, who saw a need for a wood-fired pizza restaurant in the neighborhood. They opened in 1993 in Los Ga...

California man, 2 others charged with running sex ring that catered to elected officials, other wealthy clients

Published Sat, 02 Nov 2024 17:24:30 GMT

BOSTON — Three people have been charged with running a sophisticated commercial sex ring in Massachusetts and eastern Virginia that catered to well-connected clients such as elected officials and military officers, federal prosecutors said on Wednesday.Women were featured on websites that falsely claimed to advertise nude Asian models for professional photography, and high-end apartments with monthly rents as high as $3,660 were used as brothels, prosecutors say. Another website allowed clients to rate the women, prosecutors say.“This commercial sex ring was built on secrecy and exclusivity, catering to a wealthy and well-connected clientele, and business was booming, until today,” Levy said.Authorities have not named the people believed to have bought services through the ring, and none of them have been charged. But Acting Massachusetts U.S. Attorney Josh Levy stressed that the investigation is in the early stages, and said that prosecutors are committed to holding accountable bot...

Tech and biotech firms slash hundreds of Bay Area jobs as layoffs widen

Published Sat, 02 Nov 2024 17:24:30 GMT

SUNNYVALE — Tech and biotech companies have disclosed decisions to slash hundreds of jobs in the Bay Area in a fresh batch of staffing cutbacks that suggest the layoffs in the two industries have yet to run their course.Juniper Networks, Zymergen and Gilead Sciences have decided to eliminate a combined 251 jobs in the Bay Area, according to official notices that the companies sent to the state’s labor agency.Here are the details for the job cuts and locations of the reductions that the companies have revealed, as specified in WARN letters sent to the state Employment Development Department:— Juniper Networks, 108 job cuts in Sunnyvale. The tech company, which makes networking products, expects the layoffs to be effective on Dec. 4.— Zymergen, 101 layoffs in Emeryville. The biotech firm said its staffing reductions would begin around Dec. 18 and be completed around February 2 of next year.— Gilead Sciences, 42 staff cutbacks in Foster City. The job cuts ...